The other day as I was walking through downtown, I saw a man holding a "Jesus Saves" sign. It's not as common a sight as it was just a couple of decades ago, but apparently street evangelism lives on. What made me pause, though, was wondering whether it was a sign of creeping cynicism that the first thing that came to my mind upon seeing his placard was a picture of Jesus backing up his hard drive.
Then again, maybe it says more about the inevitable consequences of reducing the gospel to catchy slogans and soundbites. How many people have we immunized against the message of Jesus by giving it the same treatment that Madison Avenue gives to toothpaste?